![]() ![]() I’d love to see one of these doorstop-looking things blasting to sixty in 4.7 seconds, and that would be easy for Tesla to make. ![]() I didn’t draw it, but Tesla could easily offer a dual motor version for street use, and even one that would be humorously fast. I’m referring of course to the infamous early EV Citicar (later sold as a Commuta). There’s also tragic executions of this aesthetic, much of it driven by the size and proportion. This Karin would certainly like to speak with your manager about the flat-plane design theft by Cybertruck four decades later. In France, Citroen went full angular with their pyramid-shaped 1980 Karin showcar. What if Tesla applied the Cybertruck look to their new low-priced Model 1 or 2? The idea of an ultra-angular car is obviously nothing new Bertone and others did much of this type of visual language in seventies and eighties to dramatic effect the Lamborghini Countach was actually one of the more tame interpretations of the style: Bertone Also, to some people the Cybertruck transcends “ugly” and the traditional automotive aesthetic judgement of beauty, just as the original VW Beetle and WWII Jeep derivative did (though the Jeep’s form is dictated by its function the Cybertruck’s shape honestly seems to run counter to any usefulness as a pickup truck). Brands like Ford and RAM have shown us their upcoming electric pickup offerings, and they seem to elicit a nonplussed “that’s it?” response, something that nobody says about the Cybertruck. That’s what the industry did fifty years ago with the wretched sleds on the market, but I do have to admit that the colorful, cheerful array of these silly things below makes me smile more than any current entry-level EV:Įven if the Cybertruck is “ugly,” it makes a visual statement (good or bad) that the Big Three do not. Here’s the approach I think that they need: shock and awe, plus pure fun and uniqueness that is real and not superficial pandering to the Gen Z market with embarrassing hip-to-the-kids garbage on the same damn car. Tesla (screenshot)Īgain, let’s think positive thoughts…I mean, what if we hopped in the trenches with these guys and figured out how to make this work? How can we make a $24,000 Tesla that can really succeed? Can they really get the cost down to that level? I don’t see how you can strip out anything else from a Model 3 or Y and get to a price point where the Big Three and Asia won’t blow you back to the stone age on value. Then again, I’m just speculating here maybe they’ll be nice. If you know anything about those markets and the emerging EV capabilities of these nations, you’ll be aware that when (if) these supposedly low-cost Teslas under the covers below are available in three to five years it might be like bringing a cheese sandwich to a banquet. Seriously people, we’re now talking about a $10,000 to $15,000 car which they claim might be sold in Asian and Indian markets. I flat out struggled to contain myself when I heard their planned Model 1 was aimed at a price point half of that figure. This was extremely difficult when they claimed there would be an upcoming Model 2 that costs half the price of a Model 3, so in the $25,000 range. When I heard Tesla saying that they have two new lower cost models in the offing, I tried to keep on a bold face. Sure, the Tesla Cybertruck appears to be stuck in the mud (literally, if we are to believe recent stories), other startups are still losing money, but these are home-grown industries where I actually know some of the people that are involved with getting them going. I’m going to try to be more positive about domestic EV startups. No, I’m not going to give up my who-knows-how-many-a-day Diet Coke habit or start exercising. ![]()
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